SEO & PPC CONSULTING
Helping you identify the most significant opportunities.
Trying to leverage Internet marketing strategies like Search Engine Optimization (SEO) or Pay Per Click(PPC) advertising when you’re a small business can be a big challenge. SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your own team, Hochman Consultants can help!
Following Google’s Search Quality Guidelines
Our philosophy is that the most reliable way to reach the top of Google’s search is to improve your website according to Google’s own quality guidelines. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.
Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.
Example Past Projects
No matter how much expertise your people have, they may experience ongoing challenges with website performance, or be concerned about a website redesign or migration. With our decades of experience working for numerous organizations, we can give you the missing piece of the puzzle. Examples of past projects include:
For help with your SEO & PPC projects, please contact Hochman Consultants.
Advice From Our Experts
The Benefits of Clean URLs
Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter[...]
Best Content Management Systems and SEO
Before the importance of search engine optimization (SEO) was fully understood by the web developer and business communities, Content Management Systems (CMS) were invented to help companies large and small easily build and update their web sites. As a result, there are many content management systems in use today[...]
The Cost of SEO Services
There is no standard definition of SEO services, so it is not easy to compare the costs of one provider to another. We've seen many SEO packages in the marketplace that are either too expensive, or too cheap. The best way I can answer the question is to[...]
External Links & SEO
You’ve worked hard to get visitors to your web site. Should you provide external links? What if visitors leave via those links and never come back? Visitors leave when they’ve seen enough. Trying to box them in won’t stop them from leaving your site. Besides, if certain visitors[...]
Adobe Flash and SEO
Due to the rise of mobile browsers, and the fact that Adobe Flash isn’t licensed for most mobile browsers, I have been advising all webmasters to immediately remove any Flash from their pages, and use a more suitable technology such as HTML5. A Brief History of[...]
The Google Sandbox Effect
Google is the leading search engine, so any effort to use the Internet for marketing and publicity usually starts with getting your site listed in Google. For many sites, Google provides 25% to 50% or more of this total traffic. When you create a new web site, or change[...]