SEO Expert Witness

Jonathan Hochman
Jonathan Hochman
Computer Scientist
Call: 203-699-2628

Jonathan Hochman serves as consulting and testifying expert in the fields of Internet marketing, eCommerce, web site development, digital forensics, search optimization (SEO), and pay-per-click (PPC) advertising. Since 2007 he has provided SEO expert witness consulting to plaintiffs and defendants.  The disputes have related to trademarks, patents, trade secrets, copyrights, contracts, defamation and online reputation, unfair competition, conspiracy and fraud.

Experience

Hochman has provided consulting for dozens of cases, including nine depositions and four trials.

Credentials

A Yale University graduate with two degrees in computer science, Hochman has worked as a sales, marketing and technology consultant for more than 25 years.  After managing several prior businesses, he founded Hochman Consultants in 2004. Then in 2008 Hochman became chairman of the trade association SEMNE, Search Engine Marketing New England. Finally, in 2010 he founded CodeGuard, the website security company.

Hochman has been certified by Google in Advertising Fundamentals, Advanced Search and Advanced Display. Due to his specialized knowledge, he has spoken at national conferences, including Web 2.0 Summit, Search Marketing Expo (SMX) and Search Engine Strategies (SES). He has contributed articles to Search Engine Land, Marketing Land, and Search Marketing Standard. Moreover, Hochman serves as a judge for the Landy Awards, the search marketing industry’s top honor.

His active consulting practice includes SEO and SEM audits, campaign management, web site development and troubleshooting, SEO training, digital forensics, and expert witness testimony.

Search Engine Optimization (SEO)

Clients hire Hochman when they have questions like:

  • Why does a particular web page rank well in search engines?
  • Was a company engaging in “black hat” SEO practices or other unethical web development activity?
  • Are users typing a particular term looking for a specific brand or company, or generic information?
  • Are the actions of a service provider or product vendor appropriate?

eCommerce, PPC, Affiliate Marketing

Hochman frequently explains technologies related to eCommerce, online advertising (PPC or display), and affiliate marketing.  Such analysis may include review of source code to help explain whether a particular website is practicing a patent.  Additionally, a client may need to know the value of a click, how to measure commissions from online sales, or the impact of a particular technology on revenue.

Digital Forensics

Hochman has experience obtaining access logs from Internet Service Providers (ISPs) and web hosts, and analyzing data from systems such as Google Analytics,.  Furthermore, Hochman can research and testify about domain registration records. These data sources can be used to answer question like:

  • Who accessed a web page?
  • Who posted a comment?
  • Who created a website?
  • How many times was a page viewed?
  • What is the value of a page view, visit or conversion?
  • How did visitors reach a page?

Evidence developed in this manner can be used to identify a perpetrator and quantify damages.  Another frequent request is to quantify damages based on the number of visits to an offending web page.

Representative SEO Expert Witness Assignments

  • Assisted an investment fund to claim against a law firm that allegedly made false representations related to a loan.
  • Assisted a major media company to defend a trademark case.
  • Helped one of the largest tech companies defend a patent infringement case.
  • Retained by a large technology company to press a patent infringement claim against a leading eCommerce company.
  • Testified at a private arbitration in Miami, Florida related to online fraud.
  • Testified in US District Court, Middle District of Florida in one of the largest IP cases of 2014.


To discuss a potential engagement, please call 203-699-2628, or submit an inquiry online.

SEO Expert Witness

Updated on 2016-07-23T16:17:19+00:00, by Jonathan Hochman.