Pay-Per-Click Advertising (PPC)
Pay-per-click (PPC) advertising can be extremely effective when managed properly, but when poorly managed, PPC can become an inflated expense. We help our clients set up and manage profitable PPC campaigns.
Benefits of PPC Advertising
PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service area.
Challenges of PPC Advertising
Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.
Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.
Results Achieved with Our PPC Management Programs
Would you like to outsource PPC management?
For a detailed proposal, please contact us.
Updated on 2015-11-24T07:18:03+00:00, by .