SEO & PPC Consulting2020-01-13T19:27:17+00:00

SEO & PPC CONSULTING

Helping you identify the most significant opportunities.

Trying to leverage Internet marketing strategies like Search Engine Optimization (SEO) or Pay Per Click(PPC) advertising when you’re a small business can be a big challenge. SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your  own team, Hochman Consultants can help!

Following Google’s Search Quality Guidelines

Our philosophy is that the most reliable way to reach the top of Google’s search is to improve your website according to Google’s own quality guidelines. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.

Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.

Example Past Projects

No matter how much expertise your people have, they may experience ongoing challenges with website performance, or be concerned about a website redesign or migration.  With our decades of experience working for numerous organizations, we can give you the missing piece of the puzzle. Examples of past projects include:

  • Review a portfolio of web sites and identify gaps between current conditions and best practices

  • Audit PPC campaign to eliminate wasteful spending and discover opportunities to increase conversions.

  • Training in-house staff in SEO and PPC.

  • Monitor critical website development projects to ensure that business objectives are met.

For help with your SEO & PPC projects, please contact Hochman Consultants.

Advice From Our Experts

How to Standardize Multiple Domains for SEO Using 301 Redirects

By |November 27th, 2018|

When you attach multiple domain names to a site, search engines can become confused and your rankings may suffer. If they find the same page at two or more different URLs, the search engines will sometimes filter out the extra listings, but there's no guarantee of which ones [...]

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How to Write Meta Descriptions (Code Sample Included)

By |February 23rd, 2017|

Ranking in search is only half the battle.  To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers.  Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]

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The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

By |February 22nd, 2017|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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How to Get Google Sitelinks

By |February 7th, 2016|

What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results [...]

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Basic SEO Tips

By |November 24th, 2015|

Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]

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The Benefits of Clean URLs

By |November 24th, 2015|

Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter [...]

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