On November 19, 2015 Google published the latest version of their Search Quality Rating Guidelines.This 8 megabyte, 160 page document explains the website characteristics Google looks for to rank the best pages first. Our philosophy is that the most reliable way to reach the top of Google is to improve websites according to Google’s own quality guidelines.
Clients are frequently overwhelmed by the volume of information that Google publishes. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.
Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.
For help with your SEO & PPC projects, please contact Hochman Consultants.