SEO & PPC CONSULTING
Helping you identify the most significant opportunities.
Trying to leverage Internet marketing strategies like Search Engine Optimization (SEO) or Pay Per Click(PPC) advertising when you’re a small business can be a big challenge. SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your own team, Hochman Consultants can help!
Following Google’s Search Quality Guidelines
Our philosophy is that the most reliable way to reach the top of Google’s search is to improve your website according to Google’s own quality guidelines. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.
Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.
Example Past Projects
No matter how much expertise your people have, they may experience ongoing challenges with website performance, or be concerned about a website redesign or migration. With our decades of experience working for numerous organizations, we can give you the missing piece of the puzzle. Examples of past projects include:
For help with your SEO & PPC projects, please contact Hochman Consultants.
Advice From Our Experts
The Cost of Pay Per Click Advertising— PPC Trends and Analysis
Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]
302 Redirect vs. 301 Redirect: Which is Better?
Many webmasters would like to know more about the difference between a 301 and 302 redirect. To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned. Search engines sense the different types of redirects, and handle them [...]
How to Get Google Sitelinks
What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results [...]
How to Standardize Multiple Domains for SEO Using 301 Redirects
When you attach multiple domain names to a site, search engines can become confused and your rankings may suffer. If they find the same page at two or more different URLs, the search engines will sometimes filter out the extra listings, but there's no guarantee of which ones [...]
How to Write Meta Descriptions (Code Sample Included)
Ranking in search is only half the battle. To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers. Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]
Basic SEO Tips
Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]