SEO & PPC Consulting2020-01-13T19:27:17+00:00

SEO & PPC CONSULTING

Helping you identify the most significant opportunities.

Trying to leverage Internet marketing strategies like Search Engine Optimization (SEO) or Pay Per Click(PPC) advertising when you’re a small business can be a big challenge. SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your  own team, Hochman Consultants can help!

Following Google’s Search Quality Guidelines

Our philosophy is that the most reliable way to reach the top of Google’s search is to improve your website according to Google’s own quality guidelines. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.

Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.

Example Past Projects

No matter how much expertise your people have, they may experience ongoing challenges with website performance, or be concerned about a website redesign or migration.  With our decades of experience working for numerous organizations, we can give you the missing piece of the puzzle. Examples of past projects include:

  • Review a portfolio of web sites and identify gaps between current conditions and best practices

  • Audit PPC campaign to eliminate wasteful spending and discover opportunities to increase conversions.

  • Training in-house staff in SEO and PPC.

  • Monitor critical website development projects to ensure that business objectives are met.

For help with your SEO & PPC projects, please contact Hochman Consultants.

Advice From Our Experts

How to Block Part of a Page from Being Indexed by Google or Other Search Engines

By |November 24th, 2015|

Google and other search engines follow the Robots Exclusion Protocol, more commonly known as robots.txt. This protocol allows a webmaster to prevent search engine spiders (and other types of robots) from accessing particular web pages. But what if you want to prevent search engines from indexing part of[...]

Comments Off on How to Block Part of a Page from Being Indexed by Google or Other Search Engines

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