Pay-Per-Click Advertising (PPC)2019-07-22T18:43:05+00:00


Helping you manage profitable PPC campaigns.

Pay-per-click (PPC) advertising can be extremely effective when managed properly, but when poorly managed, PPC can become an inflated expense. We help our clients set up and manage profitable PPC campaigns.

Pay Per Click Advertising

The Benefits & Challenges of PPC Advertising

Benefits of PPC Advertising

PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service are

Challenges of PPC Advertising

Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.

Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.

Example Results Achieved with Our PPC Management Programs

  • A technology company received 600 qualified web leads per month.

  • A publisher doubled the results from their $50,000 per month budget.

  • A telecommunications company cut the cost of customer acquisition by 75%.

For help with your PPC projects, please contact Hochman Consultants.

Google Partner Logo


Need Help With PPC?

PPC Advice From Our Experts

Web Design Ideas to Make a Great First Impression

By |October 4th, 2019|

Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? Your website visitors use [...]

Comments Off on Web Design Ideas to Make a Great First Impression

How To Increase Website Conversions

By |September 5th, 2019|

What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results you expect? Owning a website sounds simple until you’re in the thick of it and realize that there are so many parts of the process you [...]

Comments Off on How To Increase Website Conversions

Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines

By |July 31st, 2019|

As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and customers that includes Americans with Disabilities (ADA) requirements, but did you know accessibility ADA also applies to your website? Website accessibility [...]

Comments Off on Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines
Load More Posts