Pay Per Click Advertising
Helping you create and manage profitable PPC campaigns.
Search engine advertising, also known as pay-per-click (PPC) advertising, can help drive traffic to your website and increase sales. When managed properly, PPC campaigns are a powerful strategy for helping you connect your business with the people who want and are actively looking for your products or services. Hochman Consultants is here to help if:
If you have questions or would like more information please contact us today!
The Benefits of PPC Advertising
PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service area.
The Challenges of PPC Advertising
Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.
Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.
Example Results Achieved with Our PPC Management Programs
For help with your PPC projects, please contact Hochman Consultants.
PPC & Internet Marketing Advice From Our Experts
The Cost of Pay Per Click Advertising— PPC Trends and Analysis
Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]
302 Redirect vs. 301 Redirect: Which is Better?
Many webmasters would like to know more about the difference between a 301 and 302 redirect. To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned. Search engines sense the different types of redirects, and handle them [...]
How to Get Google Sitelinks
What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results [...]