PAY PER CLICK ADVERTISING
Helping you manage profitable PPC campaigns.
The Benefits & Challenges of PPC Advertising
Benefits of PPC Advertising
PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service are
Challenges of PPC Advertising
Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.
Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.
Example Results Achieved with Our PPC Management Programs
A technology company received 600 qualified web leads per month.
A publisher doubled the results from their $50,000 per month budget.
A telecommunications company cut the cost of customer acquisition by 75%.
For help with your PPC projects, please contact Hochman Consultants.