PAY PER CLICK ADVERTISING
Helping you create and manage profitable PPC campaigns.
Search engine advertising, also known as pay-per-click (PPC) advertising, can help drive traffic to your website and increase sales. When managed properly, PPC campaigns are a powerful strategy for helping you connect your business with the people who want and are actively looking for your products or services. Hochman Consultants is here to help if:
You’re new to PPC advertising and need assistance with creating, setting up or managing your campaigns
Already have campaigns, but believe they could be more effective
Feel like you’re spending too much time doing campaign management and want someone else to help
Want a better return on investment with the budget you have available
Or you just want some expert guidance for yourself or your team
If you have questions or would like more information please contact us today!
Watch this quick video to learn more about how PPC advertising works!
The Benefits of PPC Advertising
PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service area.
The Challenges of PPC Advertising
Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.
Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.
Example Results Achieved with Our PPC Management Programs
A technology company received 600 qualified web leads per month.
A publisher doubled the results from their $50,000 per month budget.
A telecommunications company cut the cost of customer acquisition by 75%.
For help with your PPC projects, please contact Hochman Consultants.
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