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Understanding Web Site Lingo for Business Website Owners

By |April 7th, 2020|

Web site lingo can be confusing. If you hired a company to build your business website, it may be difficult to understand the conversation with your designer unless you are familiar with the terms they use. Not only that, you may not know if you are agreeing to [...]

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Website Accessibility, ADA Lawsuits and Your Small Business Website

By |March 6th, 2020|

F or years the standard practice for an online business selling products or services was to create an attractive design and promote it in search engines to attract traffic and generate revenue. Research gathered on how people use websites, make purchase decisions and what computer devices they use [...]

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The Cost of Pay Per Click Advertising— PPC Trends and Analysis

By |February 6th, 2020|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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How to Increase Homepage Conversions

By |January 30th, 2020|

A  website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with well designed web pages [...]

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302 Redirect vs. 301 Redirect: Which is Better?

By |November 24th, 2019|

Many webmasters would like to know more about the difference between a 301 and 302 redirect.  To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned.  Search engines sense the different types of redirects, and handle them [...]

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Holiday Website Design Conversions Checklist Ideas

By |November 19th, 2019|

It is never too late to make quick website conversion updates to your business website to attract last minute holiday shoppers or create an end of year conversions lift. For ecommerce, the past year has seen many changes in how people use their computers to search and make [...]

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