Pay Per Click Advertising
Helping you create and manage profitable PPC campaigns.
Search engine advertising, also known as pay-per-click (PPC) advertising, can help drive traffic to your website and increase sales. When managed properly, PPC campaigns are a powerful strategy for helping you connect your business with the people who want and are actively looking for your products or services. Hochman Consultants is here to help if:
If you have questions or would like more information please contact us today!
The Benefits of PPC Advertising
PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service area.
The Challenges of PPC Advertising
Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.
Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.
Example Results Achieved with Our PPC Management Programs
For help with your PPC projects, please contact Hochman Consultants.
PPC & Internet Marketing Advice From Our Experts
How to Standardize Multiple Domains for SEO Using 301 Redirects
When you attach multiple domain names to a site, search engines can become confused and your rankings may suffer. If they find the same page at two or more different URLs, the search engines will sometimes filter out the extra listings, but there's no guarantee of which ones [...]
How to Write Meta Descriptions (Code Sample Included)
Ranking in search is only half the battle. To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers. Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]
The Cost of Banner Advertising – Trends and Analysis
We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several [...]