Pay-Per-Click Advertising (PPC)2019-04-17T23:23:05+00:00

PAY PER CLICK ADVERTISING

Helping you manage profitable PPC campaigns.

Pay-per-click (PPC) advertising can be extremely effective when managed properly, but when poorly managed, PPC can become an inflated expense. We help our clients set up and manage profitable PPC campaigns.

Pay Per Click Advertising

The Benefits & Challenges of PPC Advertising

Benefits of PPC Advertising

PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus display advertising or direct mail. The most popular PPC systems use geographic targeting to focus impressions on customers within your service are

Challenges of PPC Advertising

Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be optimized to make sure visitors convert to customers. In a competitive auction the bidder with the better website usually wins.

Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don’t want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. In house marketers often seek our help to keep up with the latest best practices.

Example Results Achieved with Our PPC Management Programs

  • A technology company received 600 qualified web leads per month.

  • A publisher doubled the results from their $50,000 per month budget.

  • A telecommunications company cut the cost of customer acquisition by 75%.

For help with your PPC projects, please contact Hochman Consultants.

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PPC Advice From Our Experts

The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

By |February 22nd, 2017|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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How to Get Google Sitelinks

By |February 7th, 2016|

What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results page. [...]

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Basic SEO Tips

By |November 24th, 2015|

Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]

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