Holiday Website Design Conversions Checklist Ideas

It is never too late to make quick website conversion updates to your business website to attract last minute holiday shoppers or create an end of year conversions lift. For ecommerce, the past year has seen many changes in how people use their computers to search and make purchases. We know more about [...]

Holiday Website Design Conversions Checklist Ideas2019-11-19T04:33:29+00:00

The Business Advantages of Owning an Accessible Website

Earlier this month the US Supreme Court refused to hear a case regarding whether or not websites should be accessible to everyone. The case originated in 2016 with Robles v. Domino's Pizza alleging that the Dominos website and app could not be used by individuals who are blind or visually-impaired using a screen [...]

The Business Advantages of Owning an Accessible Website2019-11-19T04:33:39+00:00

Web Design Ideas to Make a Great First Impression

Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? Your website visitors use search engines and links from [...]

Web Design Ideas to Make a Great First Impression2019-11-19T04:33:54+00:00

How To Increase Website Conversions

What are the best ways to increase website conversions for small and medium sized businesses?  Is your website bringing in the results you expect? Owning a website sounds simple until you’re in the thick of it and realize that there are so many parts of the process you might have never considered. Maintenance [...]

How To Increase Website Conversions2019-11-19T04:34:48+00:00

Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines

As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and customers that includes Americans with Disabilities (ADA) requirements, but did you know accessibility ADA also applies to your website? Website accessibility isn’t new but it’s getting [...]

Why Your Online Small Business Should Meet Website Accessibility ADA Guidelines2019-11-19T04:34:08+00:00

How to Standardize Multiple Domains for SEO Using 301 Redirects

When you attach multiple domain names to a site, search engines can become confused and your rankings may suffer. If they find the same page at two or more different URLs, the search engines will sometimes filter out the extra listings, but there's no guarantee of which ones they filter. You also don't [...]

How to Standardize Multiple Domains for SEO Using 301 Redirects2019-03-27T00:45:16+00:00

How to Write Meta Descriptions (Code Sample Included)

Ranking in search is only half the battle.  To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers.  Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the searchers to click through. Search [...]

How to Write Meta Descriptions (Code Sample Included)2019-03-27T00:46:23+00:00

The Cost of Banner Advertising – Trends and Analysis

We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several dozen clients Metric [...]

The Cost of Banner Advertising – Trends and Analysis2019-03-18T19:27:13+00:00

The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our benchmark shows average results for [...]

The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis2019-03-27T00:49:00+00:00

How to Get Google Sitelinks

What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results page. For these reasons Sitelinks are [...]

How to Get Google Sitelinks2019-03-27T00:56:48+00:00