How to Get Google Sitelinks

What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results page. For these reasons Sitelinks [...]

How to Get Google Sitelinks2019-12-29T17:46:32+00:00

Basic SEO Tips

Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer that cannot be found elsewhere? [...]

Basic SEO Tips2019-12-29T07:18:37+00:00

The Benefits of Clean URLs

Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter string. For example: [...]

The Benefits of Clean URLs2019-12-29T17:47:51+00:00

Best Content Management Systems and SEO

Before the importance of search engine optimization (SEO) was fully understood by the web developer and business communities, Content Management Systems (CMS) were invented to help companies large and small easily build and update their web sites. As a result, there are many content management systems in use today that may hinder or even [...]

Best Content Management Systems and SEO2019-12-29T17:41:36+00:00

Best Practices for Managing Online Reviews

A 2011 study by Harvard Business School determined that a one star improvement in reviews on Yelp increased restaurants’ business by 5-9%. Other businesses should expect similar results, whether those reviews are on Yelp, Google or some other site. Defend Your Reputation The best way to prevent negative reviews from harming [...]

Best Practices for Managing Online Reviews2020-01-01T01:22:35+00:00

The Cost of SEO Services

There is no standard definition of SEO services, so it is not easy to compare the costs of one provider to another. We've seen many SEO packages in the marketplace that are either too expensive, or too cheap. The best way I can answer the question is to explain what we charge and [...]

The Cost of SEO Services2019-12-29T17:49:33+00:00

External Links & SEO

You’ve worked hard to get visitors to your web site. Should you provide external links? What if visitors leave via those links and never come back? Visitors leave when they’ve seen enough. Trying to box them in won’t stop them from leaving your site. Besides, if certain visitors are not relevant to your [...]

External Links & SEO2019-12-29T07:43:19+00:00

Adobe Flash and SEO

Due to the rise of mobile browsers, and the fact that Adobe Flash isn’t licensed for most mobile browsers, I have been advising all webmasters to immediately remove any Flash from their pages, and use a more suitable technology such as HTML5. A Brief History of Flash Flash originated in the [...]

Adobe Flash and SEO2019-12-29T07:46:28+00:00

The Google Sandbox Effect

Google is the leading search engine, so any effort to use the Internet for marketing and publicity usually starts with getting your site listed in Google. For many sites, Google provides 25% to 50% or more of this total traffic. When you create a new web site, or change your site to a new [...]

The Google Sandbox Effect2019-12-29T17:50:32+00:00

How to Block Part of a Page from Being Indexed by Google or Other Search Engines

Google and other search engines follow the Robots Exclusion Protocol, more commonly known as robots.txt. This protocol allows a webmaster to prevent search engine spiders (and other types of robots) from accessing particular web pages. But what if you want to prevent search engines from indexing part of a page? You might want [...]

How to Block Part of a Page from Being Indexed by Google or Other Search Engines2019-12-29T07:51:04+00:00