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The Cost of Banner Advertising – Trends and Analysis

By |February 22nd, 2017|

We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several [...]

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The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

By |February 22nd, 2017|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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How to Get Google Sitelinks

By |February 7th, 2016|

What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results page. [...]

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Basic SEO Tips

By |November 24th, 2015|

Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]

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The Benefits of Clean URLs

By |November 24th, 2015|

Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter [...]

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Best Content Management Systems and SEO

By |November 24th, 2015|

Before the importance of search engine optimization (SEO) was fully understood by the web developer and business communities, Content Management Systems (CMS) were invented to help companies large and small easily build and update their web sites. As a result, there are many content management systems in use today [...]

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