Articles
Trusted SEO, PPC & Web Design Advice
Hochman Consultants’ articles are featured in these leading online publications:
Basic SEO Tips
Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]
The Benefits of Clean URLs
Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter [...]
Best Content Management Systems and SEO
Before the importance of search engine optimization (SEO) was fully understood by the web developer and business communities, Content Management Systems (CMS) were invented to help companies large and small easily build and update their web sites. As a result, there are many content management systems in use today [...]
Best Practices for Managing Online Reviews
A 2011 study by Harvard Business School determined that a one star improvement in reviews on Yelp increased restaurants’ business by 5-9%. Other businesses should expect similar results, whether those reviews are on Yelp, Google or some other site. Defend Your Reputation The best way to [...]
The Cost of SEO Services
There is no standard definition of SEO services, so it is not easy to compare the costs of one provider to another. We've seen many SEO packages in the marketplace that are either too expensive, or too cheap. The best way I can answer the question is to [...]
External Links & SEO
You’ve worked hard to get visitors to your web site. Should you provide external links? What if visitors leave via those links and never come back? Visitors leave when they’ve seen enough. Trying to box them in won’t stop them from leaving your site. Besides, if certain visitors [...]
Articles Published On Other Sites
- Accessibility for Digital Businesses: How Your Company Can Be a Leader, Search Engine Journal, March 25, 2020
- Marketing Website Accessibility in the Age of Assumptions, Search Engine Journal, January 22, 2020
- Here’s Why Inclusive Web Design with SEO Wins 2020, Search Engine Journal, November 14, 2019
Search and the Emotional Response to Information Seeking, Search Engine Journal, September 11, 2019
- Web Design Practices That Frustrate SEO Pros, Search Engine Journal, July 10, 2019
- How Your Company Can Prevent ADA Website Accessibility Lawsuits, Search Engine Journal, May 17, 2019
Optimize Your CTA: Better Alternatives to ‘Click Here’, Search Engine Journal, May 8, 2019
New Wave of Referrer Spam Wrecking Google Analytics Data, Marketing Land, December 8, 2016
What is Search Engine Optimization Manipulation?, National Law Review, May 18, 2016
A Proposed Protocol for Ethical Ad Blocking, Marketing Land, October 5, 2015
Web Overload: Why Digital Advertising Needs to Hit the Reset Button, Marketing Land, September 25, 2015
- Pay-to-Unpublish Sites Practice ‘Digital Blackmail’, Internet Evolution, November 6, 2013
Google Cracks Down on Mugshot Sites, Codeguard.com, October 6, 2013
Why Google Should Crack Down Harder On The Mugshot Extortion Racket, Search Engine Land, February 6, 2013
How to Avoid Enterprise Password Danger, Internet Evolution, June 27, 2012
Tech Group’s Open Letter to Its Congressman, Internet Evolution, Jan 19, 2012
SEO Service Spammers: Combating Disinformation, Search Marketing Standard, Winter 2011/2012
Deconstructing Microsoft AdCenter’s Missed Opportunities, Search Engine Land, February 17, 2011
- What Every Search Marketer Needs To Know About Web Security, Search Engine Land, December 30, 2010
5 SEO Tips You Can Usually Ignore, Search Marketing Standard, Summer 2010
How To Avoid Getting Your Search Rankings Trashed By Malware, Search Engine Land, Sept. 4, 2009
Google Turns Blind Eye to Scam Ads, Internet Evolution, Aug. 21, 2009
Nasty Malware Attack Targets Web Developers, Internet Evolution, Aug. 19, 2009
An Open Letter to Online Ad Networks, SEOBOOK, July 28, 2009
Simple Security Steps to Stop Server Spam, Internet Evolution, July 23, 2009
How to Protect Your Web Marketing Assets, Internet Evolution, March 4, 2009
An Update On Javascript Menus And SEO, Search Engine Land, January 9, 2009
Is Wikipedia Transparent Enough? – Jonathan Hochman vs. Mike Nierengarten, Search Marketing Standard, Winter 2008/2009
Google SearchWiki – Opportunity or Headache?, Search Marketing Standard, Spring 2009
Microsoft announces adCenter Desktop Beta during SMX Advanced Keynote, Search Engine Land, June 2, 2008
Twelve Simple Ways To Write Search-Friendly HTML Code, Search Engine Land, May 30, 2008
Legitimate, Useful Subversion For Search Engine Marketers, Search Engine Land, April 8, 2008
Using Wikipedia To Reveal Web Traffic Data, Search Engine Land, March 12, 2008
Virtual Blight & The Ten Commandments For Online Marketers, Search Engine Land, February 18, 2008
URL Rewriting & Custom Error Pages In ASP.NET 2.0, Search Engine Land, September 21, 2007
Microsoft adCenter Offers Appealing Upgrade, Search Engine Land, September 10, 2007
Tracking Hot Topics on Wikipedia, Search Engine Land, September 10, 2007
- Search Marketing & Web Page Download Speed, Search Engine Land, September 5, 2007
How to Get More Pages into Google’s Index, Search Engine Watch, August 1, 2007