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Hochman Consultants’ articles are featured in these leading online publications:
How to Write Meta Descriptions (Code Sample Included)
Ranking in search is only half the battle. To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers. Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]
The Cost of Banner Advertising – Trends and Analysis
We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several [...]
The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis
Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]
How to Get Google Sitelinks
What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of the search results [...]
Basic SEO Tips
Search engine optimization (SEO) is often sold as an expensive and time-consuming service, but many websites can easily improve their search engine results by following a few basic tips. The first thing to do is figure out your unique value proposition. What does your website or webpage offer [...]
The Benefits of Clean URLs
Clean URLS Explained A URL, or uniform resource locator, is the address of a page or file on the World Wide Web. The URL is displayed in your browser’s address bar, usually starting with http: or https:. A clean URL is one that does not have a parameter [...]
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Articles Published On Other Sites
- Marketing Website Accessibility in the Age of Assumptions, Search Engine Journal, January 22, 2020
- Here’s Why Inclusive Web Design with SEO Wins 2020, Search Engine Journal, November 14, 2019
Search and the Emotional Response to Information Seeking, Search Engine Journal, September 11, 2019
- Web Design Practices That Frustrate SEO Pros, Search Engine Journal, July 10, 2019
- How Your Company Can Prevent ADA Website Accessibility Lawsuits, Search Engine Journal, May 17, 2019
Optimize Your CTA: Better Alternatives to ‘Click Here’, Search Engine Journal, May 8, 2019
New Wave of Referrer Spam Wrecking Google Analytics Data, Marketing Land, December 8, 2016
What is Search Engine Optimization Manipulation?, National Law Review, May 18, 2016
A Proposed Protocol for Ethical Ad Blocking, Marketing Land, October 5, 2015
Web Overload: Why Digital Advertising Needs to Hit the Reset Button, Marketing Land, September 25, 2015
- Pay-to-Unpublish Sites Practice ‘Digital Blackmail’, Internet Evolution, November 6, 2013
Google Cracks Down on Mugshot Sites, Codeguard.com, October 6, 2013
Why Google Should Crack Down Harder On The Mugshot Extortion Racket, Search Engine Land, February 6, 2013
How to Avoid Enterprise Password Danger, Internet Evolution, June 27, 2012
Tech Group’s Open Letter to Its Congressman, Internet Evolution, Jan 19, 2012
SEO Service Spammers: Combating Disinformation, Search Marketing Standard, Winter 2011/2012
Deconstructing Microsoft AdCenter’s Missed Opportunities, Search Engine Land, February 17, 2011
- What Every Search Marketer Needs To Know About Web Security, Search Engine Land, December 30, 2010
5 SEO Tips You Can Usually Ignore, Search Marketing Standard, Summer 2010
How To Avoid Getting Your Search Rankings Trashed By Malware, Search Engine Land, Sept. 4, 2009
Google Turns Blind Eye to Scam Ads, Internet Evolution, Aug. 21, 2009
- Nasty Malware Attack Targets Web Developers, Internet Evolution, Aug. 19, 2009
- An Open Letter to Online Ad Networks, SEOBOOK, July 28, 2009
Simple Security Steps to Stop Server Spam, Internet Evolution, July 23, 2009
How to Protect Your Web Marketing Assets, Internet Evolution, March 4, 2009
An Update On Javascript Menus And SEO, Search Engine Land, January 9, 2009
Is Wikipedia Transparent Enough? – Jonathan Hochman vs. Mike Nierengarten, Search Marketing Standard, Winter 2008/2009
Google SearchWiki – Opportunity or Headache?, Search Marketing Standard, Spring 2009
Microsoft announces adCenter Desktop Beta during SMX Advanced Keynote, Search Engine Land, June 2, 2008
Twelve Simple Ways To Write Search-Friendly HTML Code, Search Engine Land, May 30, 2008
Legitimate, Useful Subversion For Search Engine Marketers, Search Engine Land, April 8, 2008
Using Wikipedia To Reveal Web Traffic Data, Search Engine Land, March 12, 2008
Virtual Blight & The Ten Commandments For Online Marketers, Search Engine Land, February 18, 2008
URL Rewriting & Custom Error Pages In ASP.NET 2.0, Search Engine Land, September 21, 2007
Microsoft adCenter Offers Appealing Upgrade, Search Engine Land, September 10, 2007
Tracking Hot Topics on Wikipedia, Search Engine Land, September 10, 2007
- Search Marketing & Web Page Download Speed, Search Engine Land, September 5, 2007
- How to Get More Pages into Google’s Index, Search Engine Watch, August 1, 2007