Search Engine Optimization (SEO) Services2019-04-17T23:21:00+00:00

SEARCH ENGINE OPTIMIZATION

Integrated into everything we do for you.

Search optimization increases the prevalence of web pages in search engines by changing the pages themselves, and by making connections between the pages and the rest of the Internet. We do not consider SEO to be a separate service—rather, it is an essential part of every service we offer.

Search Engine Optimization

SEO Services That Create Value

SEO Strategy

To convince people to visit and link to a web site, the site must offer something unique and valuable. Before optimizing a site, we evaluate the product or service. Who can benefit from the product, why do they want it, and how is it different from the competition? What offer is made to the prospective customer, and how can it be improved?

Keyword Research

Understanding which keywords are important allows us to go after the search terms that will deliver targeted visitors. We obtain keyword research from several sources, including search engine search reporting services, and pay-per-click advertising test campaigns. The goal is to optimize the site for keywords that turn into business.

SEO Copywriting and Coding

Some of the quickest SEO results can be obtained by replacing vague wording with specific search terms. We also need to make sure that you have enough content, that the content provides useful information, and that your content is organized logically. Finally, we employ quality control automation to eliminate spelling and coding errors that can reduce search visibility and harm user experience.

Some programming methods prevent search engines from indexing your site. We can audit your site to identify and remove any “spider traps.” Accessibility programming ensures that all content is visible to the search engines. When a search engine reads a web site it only recognizes the text, not the images. If your content is visual, then you need to provide an alternative representation in the form of text. By making your content accessible to search engines, you can begin to benefit from greater visibility, and your clients will appreciate being able to find your site via Google and other search engines.

Linking and Off-Page Optimization

Many search engines, including Google, rank sites based on the quantity of inbound links, and the words used in inbound links. We do not recommend link exchanges or emailing people to ask for links. During an SEO campaign we will look for link opportunities and give you advice. Of course, the best links are the ones people create because they like your site.

Design and Usability Improvements

High quality sites earn more links. If your site looks good and performs well, it will be evaluated favorably and you’ll receive links from other sites. Also, we don’t want visitors to take one look at your site and decide that it’s not reliable.

For help with your SEO & PPC projects, please contact Hochman Consultants.

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SEO Advice From Our Experts

How to Write Meta Descriptions (Code Sample Included)

By |February 23rd, 2017|

Ranking in search is only half the battle.  To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers.  Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]

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The Cost of Banner Advertising – Trends and Analysis

By |February 22nd, 2017|

We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several [...]

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The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

By |February 22nd, 2017|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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Following Google’s Search Quality Guidelines

On November 19, 2015 Google published the latest version of their Search Quality Rating Guidelines. This 8 megabyte, 160 page document explains the website characteristics Google looks for to rank the best pages first. Our philosophy is that the most reliable way to reach the top of Google is to improve websites according to Google’s own quality guidelines.

Clients are frequently overwhelmed by the volume of information that Google publishes. Having faced many of the same problems before, we can usually identify the most significant opportunities, and suggest cost-effective fixes. By prioritizing and making the necessary improvements, a site will more closely match what Google is looking for, and improve its position in the search results.

Of course, what Google is looking for matches what users are looking for. Our site improvement program will make the site more satisfying to users, and tend to increase the value of each visitor. Not only does our program help increase traffic, it can also make that traffic more profitable.

For help with your SEO & PPC projects, please contact Hochman Consultants.