You’ve worked hard to get visitors to your web site. Should you provide external links? What if visitors leave via those links and never come back? Visitors leave when they’ve seen enough. Trying to box them in won’t stop them from leaving your site. Besides, if certain visitors are not relevant to your [...]
About Jonathan HochmanAfter graduating from Yale with two degrees in Computer Science, Jonathan Hochman set up his own consulting company in 1990. He has been an Internet marketer since 1994.
Due to the rise of mobile browsers, and the fact that Adobe Flash isn’t licensed for most mobile browsers, I have been advising all webmasters to immediately remove any Flash from their pages, and use a more suitable technology such as HTML5. A Brief History of Flash Flash originated in the [...]
Google is the leading search engine, so any effort to use the Internet for marketing and publicity usually starts with getting your site listed in Google. For many sites, Google provides 25% to 50% or more of this total traffic. When you create a new web site, or change your site to a new [...]
Google and other search engines follow the Robots Exclusion Protocol, more commonly known as robots.txt. This protocol allows a webmaster to prevent search engine spiders (and other types of robots) from accessing particular web pages. But what if you want to prevent search engines from indexing part of a page? You might want [...]
Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few [...]
Creating software is unlike laying bricks, driving a truck or assembling manufactured items. For these jobs it is easy to measure progress and forecast completion. Writing code is like a treasure hunt. With bricks you can count the number set in a given day and figure out the total number of days to [...]
Many webmasters would like to know more about the difference between a 301 and 302 redirect. To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned. Search engines sense the different types of redirects, and handle them differently. A 301 redirect means [...]