WEBSITE USABILITY & ACCESSIBILITY
Improve your website’s performance and protect your business from legal issues.
Every dollar counts when you’re investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you want to make sure that your website is at the top of its game and is helping your visitors accomplish what they want instead of getting in the way. Website usability and accessibility are critical to ensuring that your visitors are happy and your website is successful.
Website Usability Testing
Whether you’re selling products or providing services, your website should make it easy for your visitors (also known as users) to get to know your business, find the information they’re looking for and accomplish whatever it is they want to do quickly, easily and without frustration. Website usability helps you create a site that is centered around the needs of your users.
The relationship between website usability and the bottom line for your company is well-established. Websites that are focused on usability and user experience best practices have a competitive edge and can be rewarded with improved search engine results, traffic and revenue. By helping your users achieve their goals you can also achieve your business goals.
Hochman Consultants has a certified usability and user experience specialist that will test your website and look for areas where the user interface might be causing problems for your visitors. This broad overview audit offers focuses in on key areas and offers actionable advice on what you can do to improve your website usability.
Website Usability and Conversions Testing
Are you looking for opportunities to increase conversions – Things that you want the user to do on your website, like filling out a form, making a purchase or signing up for a newsletter? Do you worry that you’re site really just isn’t performing at it’s best? Does it seem like sales and traffic are down? If the answer to any of these is yes, then one of the best moves you can make is to evaluate the performance of your website from the perspective of the user.
Website usability and user experience design are guided by global web design standards, research into computer user behavior, and your own business requirements. Hochman Consultants has a certified usability and user experience specialist to guide your strategy in these crucial areas.
Our Website Usability and Conversions audit will look at the critical things that influence users like:
Peace of mind comes from knowing that your website is built to meet the proper standards, guidelines, requirements and specifications for your online business, web users, browsers, and computer devices. Search engines deliver the best candidates for search queries. Making sure your website is competitive improves the likelihood that it will be indexable, shared, referred and earn customer loyalty.
If you have questions or would like to have your website’s reviewed by our usability and user experience expert please contact Hochman Consultants today!
Accessibility Reviews & ADA Testing
The ultimate goal for your business is to be accessible to everyone regardless of any disability or impairment. Today business is online.
Since 2015 the number of website accessibility ADA lawsuits has skyrocketed in the USA. Canada and the UK are already preparing to enforce accessibility compliance. Lawsuits are occurring because we live in a digital world. Making websites and the content on them like images, PDF’s and videos accessible for everyone is a growing concern and need.
Sometimes a company receives a civil complaint from someone who was unable to use their website. Common cases that have gone to court are driven by blind people using screen readers to make purchases, fill out forms, understand product pages, or download coupons. More people are demanding that videos and podcasts be transcribed and closed captioned. Schools and universities are facing lawsuits from students unable to use online courses or access student sections for grades and lessons information.
Unfortunately, the Americans with Disabilities Act in the USA does not include websites and without specific guidance many companies are unaware of any legal reasons to build an accessible website. That is, until they are served with an ADA lawsuit from someone who is unable to conduct a task due to a barrier within the design of the website itself.
Hochman Consultants has a certified Accessibility Specialist available to conduct an accessibility check of your website and look for any potential lawsuit triggers. We can provide support for your developers for accessibility compliance and assist with bringing your web pages up to full compliance.
If your company has been served a letter of complaint of an ADA violation or you wish to have a website accessibility audit performed, please contact us today.