A link campaign seeks to create more links from relevant web sites to your own. The best links have an underlying business rationale or reflect an editorial decision that your site is worth linking to. Links provide traffic, enhance your reputation, and improve your search engine rankings.
Search engines find web pages by automatically following links from other web pages. In order to be listed in Google, a site must have at least one inbound link from another web site. Google and other search engines rank web sites according to a large number of factors, including the number and quality of inbound links, and the links’ anchor text.
Where to get links
If you have business partners, suppliers or distributors with web sites, you can ask for links from those sites to yours. If you offer a unique product or service, you can list your site in an online directory.
Deciding where to look for links depends upon which search terms are most important. By looking through the top search results for those terms, you can find building opportunities. A site with unique and valuable content, and attractive design, tends to attract more links than a mediocre or poor site.
Updated on 2015-11-24T07:45:19+00:00, by .