Keywords are the terms that Internet users type into search engines when looking for information. If you place your web site on the search results page for the right keywords, you can achieve substantial traffic sales leads and revenue growth. A variety of services and software packages offer keyword analysis to identify keywords with the highest search volume, under the theory that more is better.
To discover the best keywords for your search marketing campaign, we use pay-per-click advertising to test keywords. With an ad campaign you can discover the keywords that lead to sales, based on your message and your product. You won’t win a prize for search rankings. Rankings may be a good intermediate step in your marketing strategy, but your ultimate goal is increasing profits. Often the most commonly used keywords are the worst at generating sales when evaluated by the conversion rate, the percentage of visitors who complete the desired action (e.g. contact you or buy online). The last thing you need are hundreds of unqualified leads tying up your sales force.
Applying keyword research
When we discover keywords that work, we use them to guide:
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For more information about keyword research, contact us.
Updated on 2015-11-24T07:43:39+00:00, by .