Banner Advertising Rates
Our experience is primarily with the Google Display Network. Ads can be targeted by keyword, placement, topic, user interests, remarketing or by user demographics. Google’s banner ad requirements should be consulted before designing ads.
We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. The Google Display Planner can be used to generate a customized plan for a specific situation. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers.
|270 million||360 million|
|Click Through Rate (CTR)||0.55%||0.39%||0.28%||0.18%|
|Invalid Click Rate||15%||21%||15%||9%|
Because our advertisers and their goals change from year to year, some changes may be due to internal reasons, rather than external market conditions. Please be careful when drawing conclusions from this data.
Updated on 2016-01-13T03:52:42+00:00, by .