Banner Advertising Rates

Our experience is primarily with the Google Display Network. Ads can be targeted by keyword, placement, topic, user interests, remarketing or by user demographics. Google’s banner ad requirements should be consulted before designing ads.

We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. The Google Display Planner can be used to generate a customized plan for a specific situation. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers.

Average Cost of Banner Advertising
Metric2015201420132012
Cost per
mille (CPM)
$1.06$0.85$0.86$0.91
Sample Size:
Impressions
62 million1,150
million
270 million360 million
Clicks343,0004.4
million
750,000670,000
Click Through Rate (CTR)0.55%0.39%0.28%0.18%
Average Position1.41.42.22.4
Invalid
Clicks
50,000950,000110,00060,000
Invalid Click Rate15%21%15%9%

Because our advertisers and their goals change from year to year, some changes may be due to internal reasons, rather than external market conditions. Please be careful when drawing conclusions from this data.

Banner Advertising

Updated on 2016-01-13T03:52:42+00:00, by Jonathan Hochman.