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Do you suspect that your website could be doing better than it is, but aren’t sure what steps to take to improve performance? If so, you aren’t alone… It can be incredibly challenging to try and sort through all of the information and opportunities that are available today. If you or your team are feeling overwhelmed please contact us. Hochman Consultants has been helping small businesses just like yours increase sales, save money and reduce risk since 2004.  We can assist with:

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Explore New Ways to Improve Your Website

How to Write Meta Descriptions (Code Sample Included)

By |February 23rd, 2017|

Ranking in search is only half the battle.  To obtain all the potential traffic, you need to know how to write meta descriptions that make your listings stand out and appeal to searchers.  Unique meta descriptions help ensure that the search results contain a relevant hook to encourage the [...]

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The Cost of Banner Advertising – Trends and Analysis

By |February 22nd, 2017|

We have compiled benchmark rates from past years by amalgamating data from multiple advertisers. These numbers are useful to get an idea of what ads might cost based upon actual experience of other advertisers. Historical Cost of Banner Advertising Aggregate PPC data for a portfolio of several [...]

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The Cost of Pay-Per-Click (PPC) Advertising—Trends and Analysis

By |February 22nd, 2017|

Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our [...]

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