Web site lingo can be confusing. If you hired a company to build your business website, it may be difficult to understand the conversation with your designer unless you are familiar with the terms they use. Not only that, you may not know if you are agreeing to something you only partly understand [...]
F or years the standard practice for an online business selling products or services was to create an attractive design and promote it in search engines to attract traffic and generate revenue. Research gathered on how people use websites, make purchase decisions and what computer devices they use has driven advances in computer [...]
A website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with well designed web pages that contain answers to the [...]
It is never too late to make quick website conversion updates to your business website to attract last minute holiday shoppers or create an end of year conversions lift. For ecommerce, the past year has seen many changes in how people use their computers to search and make purchases. We know more about [...]
Earlier this month the US Supreme Court refused to hear a case regarding whether or not websites should be accessible to everyone. The case originated in 2016 with Robles v. Domino's Pizza alleging that the Dominos website and app could not be used by individuals who are blind or visually-impaired using a screen [...]
Imagine you are setting up shop on a street in your neighborhood, and wherever you look, another shop is selling the same products and services. This is what it is like for businesses on the web. How can you stand out from the crowd? Your website visitors use search engines and links from [...]
What are the best ways to increase website conversions for small and medium sized businesses? Is your website bringing in the results you expect? Owning a website sounds simple until you’re in the thick of it and realize that there are so many parts of the process you might have never considered. Maintenance [...]
As a small business owner, you may be familiar with federal, state and local regulations when setting up your office or store and preparing for staff and customers that includes Americans with Disabilities (ADA) requirements, but did you know accessibility ADA also applies to your website? Website accessibility isn’t new but it’s getting [...]