Pay-Per-Click Advertising (PPC)

Pay-per-click (PPC) advertising can be extremely effective when managed properly, but when poorly managed, PPC can become an inflated expense. We help our clients set up and manage profitable PPC campaigns.

Benefits of PPC Advertising

PPC can often target buyers at the moment they are ready to make a purchase. With a PPC campaign, you can improve profitability by acquiring customers at a significant savings versus space advertising or direct mail. The most popular PPC systems allow geographic targeting, so you can focus on just the people within your service area.

Challenges of PPC Advertising

Pricing is competitive because the cost of ads is set by a bidding process. Your web site needs to be tuned up so visitors convert to customers, otherwise you won't be able to outbid the competition. Traditional advertising strategies do not transfer well to online media, so your current agency or staff may face a steep learning curve if they try to launch a PPC campaign. You don't want them learning with your budget. Managing a campaign takes time and skill and Internet advertising opportunities change rapidly. When running only one campaign, it is hard to keep up with the latest industry trends.

Results Achieved with Our PPC Management Programs

• A technology company started receiving 600 qualified web leads every month.
• A publisher added $10,000 per month to their bottom line.
• A telecommunications company cut the cost of customer acquisition by 75%.

Would you like to outsource PPC management?

For a detailed proposal, please contact us.