Internet Marketing Campaigns

Web Site and Ad Campaign Diagnosis and Optimization

We help clients figure out what they should be doing by providing advice on marketing strategy, web site reviews, PPC optimization, and consultations to answer specific questions.

Each report and consultation provides specific, actionable recommendations covering: coding, navigation, choice of web technologies, usability, accessibility, writing style, use of graphics and more.

This service typically includes the following scope of work:

1. Check Google Analytics and set up automated reporting.
2. Review search engine diagnostics and make indicated adjustments.  We deliver a completed checklist and advice as needed.
3. Maintain automatic backup, version control, and security monitoring of website code.
4. Search engine optimization: you list desired keywords—we identify and optimize a landing page for each, or suggest new landing pages if an appropriate page is not available.
5. Review and optimize PPC accounts.
6. Compile key performance indicators in a Google document and update periodically.
7. Internet marketing consultation.
8. Technical support for your website.

This service can be delivered monthly, quarterly, or as a one time project.

In-House Marketers, Web Developers and Ad Agencies

We have worked with ad agencies, web development shops, and marketing firms to support their clients online. Our services can be bundled and resold.

Get Bottom-Line Advice

Contact us for help with your Internet marketing campaign.