INTERNET EXPERT WITNESS
Trusted Internet expert for consulting & testifying
Jonathan Hochman serves as consulting and testifying expert for cases related to Internet marketing, e-commerce, website development, digital forensics, search engine optimization (SEO), pay-per-click (PPC) advertising, mobile advertising, and digital advertising.
Since 2007 he has provided expert witness services to plaintiffs and defendants alike for disputes involving trademarks, patents, trade secrets, copyrights, contracts, defamation and online reputation, unfair competition, conspiracy and fraud.
Hochman has testified at eight trials and sixteen depositions. He has served as a consulting expert in dozens of additional cases. His clients are located in the United States, the United Kingdom, Canada and Israel.
What Sorts of Cases Can You Help With?
Search Engine Technology
Clients hire Hochman to answer questions such as:
Why does a particular web page rank well in search engines?
Was a party involved in “black hat” SEO or unethical digital marketing?
Is a search phrase behaving like a generic or branded term?
Did a service provider meet industry standards?
Hochman frequently explains technologies related to eCommerce, tracking users online, and digital advertising. Such analysis may include review of source code to help explain whether a product is practicing a patent. Additionally, a client may need to know the value of a click, how to measure commissions from online sales, or the impact of a particular technology on revenue.
Hochman has experience obtaining access logs from Internet Service Providers (ISPs) and web hosts, and analyzing data from systems such as Google Analytics, Google AdWords, Bing, and Facebook. Furthermore, Hochman can research and testify about domain registration records, prior versions of web pages, and historical search results. Reliable data is often gathered to answer questions such as:
How did visitors reach a page?
After viewing a page, what did visitors do?
Who performed an online action?
Who created a website or registered a domain?
How many times was a page viewed?
What is the value of an online activity, such as a page view or click?