Internet Expert Witness
Jonathan Hochman serves as consulting and testifying expert for cases related to Internet marketing, e-commerce, website development, digital forensics, search engine optimization (SEO), pay-per-click (PPC) advertising, mobile advertising, and digital advertising. Since 2007 he has provided expert witness services to plaintiffs and defendants alike for disputes involving trademarks, patents, trade secrets, copyrights, contracts, defamation and online reputation, unfair competition, conspiracy and fraud.
Hochman has testified at eight trials and sixteen depositions. He served as a consulting expert in dozens of additional cases. His clients have been located in the United States, the United Kingdom, Canada and Israel.
A Yale University graduate with two degrees in computer science, Hochman has worked as a sales, marketing and technology consultant for 29 years. After managing several prior businesses, he founded Hochman Consultants in 2004. Then in 2008 Hochman became chairman of the trade association SEMNE, Search Engine Marketing New England. Next in 2010 he founded a successful Internet security business, CodeGuard, which was acquired by Sectigo in 2018.
Hochman has been certified by Google Ads in Search Advertising, Mobile Advertising and Google Analytics. He has spoken at national conferences, including Web 2.0 Summit, Search Marketing Expo (SMX) and Search Engine Strategies (SES). He has contributed articles to Search Engine Land, Marketing Land, and Search Marketing Standard. Hochman manages a consulting practice that includes SEO and PPC audits, digital marketing management, and web site development.
Search Engine Technology
Clients hire Hochman to answer questions such as:
- Why does a particular web page rank well in search engines?
- Was a party involved in “black hat” SEO or unethical digital marketing?
- Is a search phrase behaving like a generic or branded term?
- Did a service provider meet industry standards?
Hochman frequently explains technologies related to eCommerce, tracking users online, and digital advertising. Such analysis may include review of source code to help explain whether a product is practicing a patent. Additionally, a client may need to know the value of a click, how to measure commissions from online sales, or the impact of a particular technology on revenue.
Hochman has experience obtaining access logs from Internet Service Providers (ISPs) and web hosts, and analyzing data from systems such as Google Analytics, Google AdWords, Bing, and Facebook. Furthermore, Hochman can research and testify about domain registration records, prior versions of web pages, and historical search results. Reliable data is often gathered to answer questions such as:
- How did visitors reach a page?
- After viewing a page, what did visitors do?
- Who performed an online action?
- Who created a website or registered a domain?
- How many times was a page viewed?
- What is the value of an online activity, such as a page view or click?
Examples of Expert Witness Engagements
To inquire about an expert engagement, please call 203-699-2628, or submit your request online.
Updated on 2019-03-06T22:04:28+00:00, by .