SEO Software Recommendations

We recommend the following software packages as essential tools for Internet marketing. We also have a list of recommended online tools.

Web Development

Firefox is a free open-source browser. It takes up much less disk space, runs faster, and has a wide variety of plug-ins available to perform interesting functions. I recommend the following plug-ins:

• SearchStatus from Quirk. See the Google PageRank and Alexa traffic ratings of any site you visit.
• Web Developer extension. Quickly obtain all sorts of information about any web page, and test or disable Javascript.
• Gcache. See your web pages the same way Google does.
• LinkChecker is a fast way to test the links on any page.
• ColorZilla provides a way to determine the color of any pixel on the screen.

Adobe Dreamweaver is the leading web development tool. Regrettably, the most recent version seems to be less reliable than past versions.

UltraSnap Pro is a lightweight screen capture utility that also performs simple image editing functions.

Xenu LinkSleuth is a crawler that can quickly test all the links on a web site and generate a sitemap.

TeamWork

Successful Internet marketing requires technologists, content creators, and marketing strategists. I recommend these collaboration tools:

• Basecamp is a project management system for securely storing and sharing data though a web site.
• Subversion is a software configuration and management system that helps teams of web site editors and programmers share files while minimizing editing conflicts.
• Google offers free tools for managing your calendar, creating spreadsheets and documents, email, and many more.

About the Author

After graduating from Yale with two degrees in Computer Science, Jonathan Hochman set up his own consulting company in 1990. He has been an Internet marketer since 1994. To send feedback, please visit http://www.hochmanconsultants.com/.

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For additional information, please contact Hochman Consultants.