Best Content Management Systems and SEO
by Jonathan Hochman
Before the importance of search engine optimization (SEO) was fully understood
by the web developer and business communities, Content Management Systems
(CMS) were invented to help companies large and small easily
build and update their web sites. As a result, there are many content management
systems in use today that may hinder or even completely prevent your site
from ranking in the search engines.
What is a Content Management System?
A content management system is a web program that allows a user to build
a web site without having to edit the HTML and CSS source code files. Common
CMS implementations include: custom CMS programs, site builders, standard
template sites, online stores, and blogs.
Possible CMS benefits:
- Multiple editors can contribute to a website.
- Allows frequent addition of material.
- Quick deployment.
- Advanced functionality for e-commerce, blogs, portals, wikis.
- Open source CMSs are free or low cost, and may be supported by multiple
Potential CMS Pitfalls:
- Possible restrictions on editing the HTML source code.
- More difficult to implement best practices search engine optimization.
- May not comply with web standards.
- Can be difficult to integrate new web services without expensive re-engineering.
- May impose design limitations. Your site may look canned.
- Proprietary CMS's prevent you from switching to another hosting provider
our Favorite Content Management Systems
The following systems are open source, have large development communities,
and provide good SEO performance out of the box if they are configured correctly.
- Wordpress is a blog
tool and publishing platform. SEMNE.org uses
Wordpress to publish static pages, and has an add-on membership module
that includes registration, and collection of fees. A wide variety of modules
are available to extend Wordpress, including shopping carts.
- Joomla is a popular
open source content management system that is widely supported. Shopping
cart modules can be added to Joomla for sites that need ecommerce capabilities.
The Expert Communications shopping cart runs on Joomla.
- Drupal is a more advanced
version of Joomla. It is generally used for larger sites, especially online
- Dot Net Nuke is
a Windows .NET content management system. Monitronics is
built on DNN. DNN comes with a faulty menu system, but this can be replaced
with the SEO-friendly CSS HouseMenu.
- MediaWiki powers Wikipedia and
many other community sites. MediaWiki is inherently SEO friendly and fully
About the Author
After graduating from Yale with two degrees in Computer Science, Jonathan
Hochman set up his own consulting company in 1990. He has been an Internet
marketer since 1994.